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Pay-Per-Click Success Stories

A client achieved £27,320+ in Sales in just over 5 weeks, with physical shop being overtaken by the online sales already!

With sales teetering on the edge and failure not being an option for this business, our new customer selling Wood Burning stoves and various other items looked to the Internet to sell more – and reduce their staggering shop overheads.

Having spent thousands on a new website, failure was not an option. We were recommended to them by another customer and we started discussing the way forward.

The internet was a new marketing method for them, and suggesting Google Adwords was the first step once we got an understanding of their business model. We ran through what to expect initially, estimated click costings, and also – more importantly – how long we thought it might take to get them some real sales.

Within 2.5 weeks of launching and managing the campaign for them, their online sales have exceeded their shop sales.

There is always an initial period of “finding the lie of the land” with a new campaign and customer. Many variables are not completely know, including:

  • How much will the real click costs be when the campaign is live ?
  • What quality score can we get for the campaign, keywords and adgroups ?
  • How long will it take to make the customer a return on the advertising investment?
  • Which are the “hot sellers” that people are really looking to buy ?
  • What should the longer-term strategy be ?

We try and “fast track” the answer to most of these questions spending as little customer budget as possible, but you must be aware there will always be an initial “fact finding” cost. In most cases we keep this to a minimum.

Turning on the Campaign
Many new customers are keen to flick the switch to “on” and see sales flood through the door. In reality isn’t how things work in the beginning. While an aggressive approach can be done from the outset, it generally costs more in a daily budget to achieve. We nearly always recommend a slower and more deliberate approach. After all, if it was my business, I would get nervous seeing a daily budget burnt through in a couple of hours with little return, especially if I was paying a company I had only just met to “spend” my money wisely on clicks.

Explaining the mechanics of what we are doing and being clear with our targeted approach is essential to managing customer expectations.

There is no “magic bullet” in Pay-Per-Click, and it is always recommended that a company managing your campaign does it proactively and stays on top of things. Simply dumping some keywords into a campaign and leaving them without managing the campaign is like flushing money down the toilet. Make you sure do it properly.

Managing your Pay Per Click Campaign Bids is essential to squeezing maximum profits from your clicks.

If the answers to most of the questions on the this page are “No” – we can help your business. Call us for a FREE appraisal of your campaign(s) and we will see how we can help you.

We reduced a customers bid prices for an expensive keyword from £1.26 to 44p pence per click – That’s a massive 65% cost saving!

Our new customer has not only benefited from this massive cost reduction exercise, but also has more money in the pot to spend on other keywords. Money that would have gone towards this “high converting” successful keyword can now go towards not only more clicks, but also towards testing out new keywords.

It’s not all about cost reduction – it is also about making your money go further. Not only did they benefit from this cost of click reduction, the customer also has their Google Ad appearing in exactly the same place as before the cost of the click was reduced. They are happy – and so are we.

Managing your Pay Per Click Campaign Bids is essential to squeezing maximum profits from your clicks.

If the answers to most of the questions on the this page are “No” – we can help your business. Call us for a FREE appraisal of your campaign(s) and we will see how we can help you.

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